Barbuda’s Beach Featured in NY Times

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Beaches

Monday, 08 November 2010 06:55

By caribarena news

Tourism officials in the US are abuzz with their latest coup, touting intensive promotional activity as the stimulus for Barbuda's Pink Sand Beach being named in the weekend edition of The New York Times Travel Section among “6 Caribbean Beaches to See Before you Die.”

The piece, although alluding to Antigua's 365 beaches as "tourist trampled," describes the western shore of Barbuda as "the tropical equivalent of the Champs-Élysées.” The article also recognizes this stretch of beach for its incomparable dimensions - 17 miles long and 11 miles wide.

Derede Samuel Whitlock, Antigua and Barbuda’s tourism director in the US, said the article is very timely for the destination, as the caption is certainly an engaging way to get readers’ attention, and will help reinforce some of the destination’s unique attributes. Whitlock said,

”This type of exposure is significant as the US economy shows signs of recovery and travel is expected to rebound in 2011.

The state of New York has been our largest source market in the United States and The New York Times, with its print and online capabilities, is one of the most effective vehicles to get our message out to a large audience.”

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The article is one of many stories about Barbuda generated over the past six months as the US team continues to promote the sister island as a secluded aspect of the destination’s tourism product.

Over the past 12 months, more than a dozen journalists from prominent publications including Vanity Fair and Travel and Leisure have visited Barbuda as part of media outreach efforts.

 

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